College of Creative Arts Strategic Plan Alignment
with
West Virginia University’s 2010 Plan
GOALS AND OBJECTIVES
PREFACE
The current Strategic Plan for the College of Creative Arts, adopted in 2002, is operational until the end of 2007. During 2007, the College, with input from faculty and staff, created a new Strategic Plan which was aligned to WVU’s 2010 Plan. The College adopted the 5 goals of the University Plan, and responded to those goals with College-specific goals, which are referenced below as Strategic Outcomes. These CCA Strategic Outcomes were approved at the end of the Spring, 2007, and the finalized CCA Strategic Plan was adopted by the College Executive Committee on December 18, 2007.
COLLEGE OF CREATIVE ARTS MISSION STATEMENT
The mission of the faculty and staff of the College of Creative Arts is to advance the visual and performing arts. We advocate life-long appreciation, understanding, and involvement in the arts as a medium in which the diversity of human experience is expressed, examined, and valued.
We accomplish our mission by being a student-centered College, educating succeeding generations of artists, teachers, and scholars through excellence and innovation in performance, exhibition, scholarship, and the dissemination of creative research. We provide exceptional opportunities for critical engagement in the arts to the citizens of West Virginia and beyond.
COLLEGE OF CREATIVE ARTS VISION STATEMENT
As the premier college for the visual and performing arts in the state of West Virginia, we are committed to leadership and recognition for excellence in innovative arts education, research, and performance.
PLANNING ASSUMPTIONS (continued from the CCA Strategic Plan, 2002-07)
The College of Creative Arts will continue to:
- offer professional, nationally accredited education in the arts;
- offer current academic programs;
- offer advanced creative research, scholarship, and performance;
- train future educators at all levels for public and private pre K-12 and higher education;
- introduce programmatic enhancements responsive to University needs and to the College’s dynamic academic and arts environment;
- enhance recognition of its excellence in teaching, research, and performance;
- pursue its commitment to advancing our national role in the arts, with strong international programs;
- provide staff, faculty, and students with support in achieving their professional goals;
- have a significant role in the cultural and economic life of the University, community, region, and state.
STRATEGIC OUTCOMES
Strategic outcomes (CCA goals) represent the results the College must achieve in order to move firmly and progressively toward the fulfillment of its vision and the WVU 2010 Plan. Outcomes represent verifiable commitments which are continually tracked and evaluated in order to measure progress.
The College has identified a number of key “outcome areas” which, taken together, encompass the range of our professional activities and our alignment with the WVU 2010 Plan. What follows are the outcome statements that represent the commitments that will drive the principal activities of the College of Creative Arts in the current three year planning period. Each outcome is followed by measurable strategic objectives listed under 2008-2010.
WVU 2010 Plan Goals are listed in bold type. Outcome areas are listed in italics.
1. Attract and Graduate High Quality Students
Maintain Professional Accreditation in All Divisions
2008-2010
- Music will successfully complete its’ re-accreditation in 2009.
Meet WVU Goal of 848 majors by 2010
2008-2010
- Enrollment Targets –
- WVU
- 2008 – 804
- 2009 – 825
- 2010 – 848
- CCA will reach enrollment targets for majors
Meet WVU Goal of 1173 FTEs by 2010
2008-2010
- CCA will create new GEC courses offerings in each Division
- CCA will create new GEC Distance Education courses in Music and
Theatre (Theatre 170, World Theatre, is scheduled to be offered in 2008-09) - Two Film Studies courses, approved by the Faculty Senate, are awaiting acceptance as GEC courses.
Improve Retention Rate
2008-2010
- Improve retention rate from 71.8% to 82% by:
—creating an alumni/ae lecture series
—improving academic and career advising
—new professional practice courses
—revising first-year orientation courses
—promoting MDS major as an alternative program to advance careers in the Arts
—promoting and supporting CCA BA degreesCreate New Curricular Opportunities
2008-2010
- CCA will create minors in world music, film studies, musical theatre and museum studies
- CCA MDS Degree will be promoted
- MFA, MM or DMA/MBA dual degree will be created in partnership with the College of Business and Economics
- Professional practice (transition to the professional world) courses, junior year, will be developed in each Division
- Professional internship opportunities will be increased in all Divisions
- Semester programs in Italy, Milan, and San Giovanni Valdarno will be operational by 2008
Increase Private Scholarship and Student Travel Funds
2008-2010
- Percentage of CCA students who are supported by private scholarship funds will increase from 14% to 20%
- Goal of $500,000 for endowed scholarship funds established in CCA Campaign Plan (2008-2014)
- Goal of $1,200,000 established for endowed student travel and international travel funds in CCA Campaign Plan (2008-2014)
Promote Excellent Advising
2008-2010
- Evaluation of advising will be formalized at the College level
- Outstanding advising will be celebrated with established CCA awards and recognition
2. Recruit and Retain High Quality Faculty Committed to the Land-Grant Mission
Advance a competitive salary schedule for entry level positions
2008-2010
- Continue to offer competitive entry level salaries through re-allocation of personal service funds.
Respond to Salary Compression Issues
2008-2010
- Current method of adding market adjustment funds to performance-based salary increases will be employed to address future salary compressions
Provide start-up research support for new faculty
2008-2010
- Start-up packages need to be in place, however their availability is dependent upon increased private funding
Provide professional development funds for faculty who have been granted tenure or promotion
2008-2010
- The practice of offering $500 to newly promoted and/or tenured faculty will continue at current level
Provide research support funds for Sabbatical and Development Leave faculty
2008-2010
- The practice of offering equipment and/or travel funds for Sabbatical or Development Leave will continue at current level
Enhance faculty mentoring
2008-2010
- Each Division will develop opportunities for faculty mentoring
Adopt a differential workload paradigm for tenured faculty where and when feasible
2008-2020
- The practice of offering a one semester reduction of teaching loads, subject to available funding to cover instructional costs, will continue at current level for faculty engaged in specific research or development activities.
Increase program recognition nationally and promote faculty research activities
2008-2010
- CCA Marketing Plan will address promotion of faculty research/creative activity
- Differential workload paradigm will be available to faculty who hold executive positions in national/professional organizations
- CCA will continue to host national conferences at the CAC
Provide leadership opportunities for protected class and interested faculty
2008-2010
- CCA will actively seek participation of protected class individuals in leadership positions, including assistant chairs
Increase research/development support funds
2008-2010
- CCA faculty/staff development funds will be increased—
2008 – $12,000
2009 – $13,000
2010 – $14,000
3. Enhance the Educational Environment for Student Learning
Maintain professional staff and increase development funding for staff
2008-2010
- Business Office will be re-structured with the goal of more efficient operations
- One additional CAC staff position will be added to assist academic programs
- A staff line to service electronic media technology will be created
- Staff development funds will be increased with overall faculty/staff development monies as stated above
- Continued CAC studio/classroom renovations, space reallocation and life safety upgrades
2008-2010
- Former music library space renovations are nearing completion. Three new studios—small ensemble rehearsal, theatre movement, and electronic music lab are projected to open during the Spring, 2008, semester
- 232A will be renovated to create a new c-tech classroom
- 440A will be upgraded to a c-tech classroom
- A new student lounge area will be created
- Two additional basic c-tech classrooms will be created
- Music practice and rehearsal rooms will be acoustically upgraded
- 502A will be renovated to house electronic media and digital photography in Art
- HVAC and studio environmental systems will continue to be monitored and upgraded
Seek studio and storage space outside the CAC
2008-2010
- Current CAC storage areas will be cleared and space re-allocated among Divisions
- Production Pottery Studio will be moved off campus
- The feasibility of off-campus Art faculty and graduate studio space will be examined
- Better off-campus storage facilities will be sought
Celebrate excellence in teaching
2008-2010
- Public recognition of outstanding teaching and research/creative activity will continue
Utilize the WVU Art Museum to enhance educational opportunities
2008-2010
- When the WVU Art Museum opens:
a museum studies minor will be created
museum education courses will be developed for Art Education majors
Support Professional Technology; expand the digital database of works of art
2008-2010
- As stated above, four new c-tech classrooms will be created in the CAC
- As stated above, a staff position in electronic media technology will be created
- Current electronic media studios continually will be upgraded through re-allocation of state and private funds
- Digital database will be expanded as necessary
Support the creation of new and relevant GEC courses
2008-2010
- Music GEC courses in the history of American Musical Theatre and World Music will be developed
- Alternative pedagogies in new GEC courses will be developed
Support WVU Libraries; expansion of electronic journals
2008-2010
- CCA Campaign Plan establishes a goal of an additional $200,000 for library acquisitions
4. Promote Discovery and Exchange of Knowledge and Ideas
Create partnerships with WVU Colleges and external arts organizations that lead to new research opportunities
2008-2010
- CCA will continue to seek partnerships with professional Arts organizations
- Divisions will continue to host professional conferences
Support the creation of new interdisciplinary courses
2008-2010
- Collaboration among CCA faculty will continue to be encouraged
5. Improve West Virginia Health, Economy, and Quality of Life
Create the WVU Art Museum
2008-2010
- Architectural firm for the re-design of Michael Graves’ Erickson Alumni Center will be chosen early in 2008; design process will begin
- Art Museum Director will be selected by Spring, 2008
- Art Museum fundraising campaign kicks into high gear, Spring, 2008
- Art Museum community board and acquisitions committee will be formed
- WVU Art Museum will open by 2010
Expand and enhance Community Arts offerings reaching the citizens of West Virginia and the region
2008-2010
- Community Arts offerings will continue to expand, enrollment and geographic range will increase
- Multidisciplinary classes will be added to the offerings
- Target enrollment by 2010 is 600 students, up from current 416 students
Create a CCA marketing plan
2008-2010
- A CCA/CAC Marketing plan will be developed and implemented beginning in 2008-2009
Bring top echelon artists to Morgantown; continue with performances, exhibitions, lecture, and outreach activities which serve the cultural and economic life of our community and State
2008-2010
- PSO/WVU partnership will continue
- CCA will seek additional partnerships which establish the highest standard of performances and exhibitions for the Morgantown audience
Increase audience size at CCA/CAC events2008-2010
- Address audience increase in CCA/CAC Market Plan above
- Increase yearly average ticket sales by 20%
Create CCA Arts Series at the Cultural Center in Charleston in partnership with the West Virginia Division of Culture and History
2008-2010
- Series will continue featuring faculty and student artists from all Divisions
- Series will include receptions for patrons from the Charleston area